<< Go Back

Trademark Guidelines

Introduction

worlddo.com Pty Ltd ("Worlddo") has gained valuable intellectual property rights by the proper and continuous usage of Trademarks to identify its goods and services. If a Trademark is improperly used, its value can become diluted or generic. These guidelines have been developed for licensees and other third parties to answer common questions regarding the proper legal usage of Worlddo Trademarks and to prevent consumer confusion that can result from improper or illegal usage. It is important that you use and protect these marks properly by identifying these Trademarks in all of your promotional, advertising, instructional or reference materials, which are distributed to the public, or on your web sites, products, labels or packaging.

Worlddo Legal Department

January 2004

Worlddo Trademark

Worlddo

What is a trademark?

A trademark is a word, name, symbol, device, design, phrase, sound, or color adopted and used by Worlddo to identify its goods and services and to distinguish them from other goods and services. Trademarks are usually noted with a ^™ or a ® symbol.

*This list is not exclusive and Worlddo reserves the right to add or delete trademarks at any time.

Permissible Use

Referential Trademark Usage

Worlddo does not object to your making referential use of our trademarks or product names (but not logos unless expressly agreed by Worlddo) in marketing and promotional materials, books and other printed matter, conferences, applications, demonstrations, and on internet locations, provided such use complies with the guidelines set forth below:

1. You adhere to the "Proper Use of Trademarks" section below.
2. You ensure that your use of the Worlddo trademarks reflects favorably on Worlddo, its products and technologies; and you do not disparage Worlddo or its products and services.
3. To avoid misleading the public, do not use Worlddo trademarks as part of your company, product, service name, or e-mail address. In addition, Worlddo trademarks must not appear more prominently than your company title and logo. In addition, Worlddo trademarks must not appear more prominently than your company title and logo.
4. You include a trademark attribution notice giving Worlddo proper credit with regard to the ownership of its trademark(s). See the following section entitled, "Proper Use of Trademarks."
5. You acknowledge in whole or in part that Worlddo is the sole owner of the trademarks and promise that you will not interfere with the trademark rights of Worlddo, including challenging Worlddo’s use of, registration of, or application to register such trademarks, alone or in combination with other words, anywhere in the world, and that you will not harm, misuse, or bring into disrepute any Worlddo trademark. The goodwill derived from using any part of any Worlddo trademark exclusively inures to the benefit of and belongs to Worlddo.

Web Sites and Domain Name Usage

Web site domain names that include the term "Worlddo" combined with other distinguishing words, numbers or symbols, may use the Worlddo word mark as part of the domain name provided that such use complies with the following requirements:

1. The web site must serve to: a) promote products and/or services that are compatible with Worlddo products and technology; or b) serve as an informational forum concerning Worlddo products and technology.

2. The web site does not create a sense of endorsement, sponsorship, or false association with Worlddo, its products or services.

3. You include the following disclaimer of sponsorship, affiliation, or endorsement by Worlddo on your web site similar to the following:

   "(Company Name) is an independent entity and this web site has not been authorized, sponsored, or otherwise approved by worlddo.com Pty Ltd"

4. The use of the Worlddo word mark on the web site complies with the guidelines set forth in the above "Referential Trademark Usage" paragraph and the following section entitled, "Proper Use of Trademarks."

Except for the limited right to use as expressly permitted under these terms, no other rights of any kind are granted hereunder, by implication or otherwise.

Titles

Worlddo does not review or specifically grant permission to use its trademarks in book titles, series titles, website titles, or other titles. Publishers should consult their own legal counsel regarding proper referential use of others' trademarks in their titles. Titles that refer to Worlddo trademarks are generally appropriate so long as:

1. the Worlddo trademark does not appear as the first word or otherwise as the most prominent part of the title;
2. the Worlddo trademark is not used in any other manner that might suggest Worlddo's affiliation, sponsorship, or certification (e.g., using Worlddo trademarks as part of logos, designs, or other graphics);
3. the book cover does not include any Worlddo logos, logotypes, icons, trade dress, or other designs;
4. the book includes a prominent disclaimer of association with Worlddo; and
5. Worlddo's trademarks are properly marked with the appropriate a ^™ or ® symbol and attributed to Worlddo.

Logo Usage

Worlddo generally does not permit third party use of its logos, and you should not use them unless you have express written consent from worlddo.com Pty Ltd, for the purposes that consent is given.. For more information regarding use of Worlddo logos, please contact the Worlddo legal department via e-mail @ legal@worlddo.com.

Proper Use of Trademarks

A trademark is always a proper adjective that describes a specific person, place or thing. Use a Worlddo trademark as a proper adjective (not a noun or verb) the first time it is used in text.

Correct: Worlddo® gives you powerful database features.

Trademarks Symbols and Placement

On products, packaging, manuals, advertisements and promotional materials, use a trademark symbol ("®" or "^™") with the most prominent appearance of a Worlddo trademark. These symbols must be used at least the first time a Worlddo mark is mentioned in the text (after the title). Thereafter, you do not need to use the trademark symbol. For example:

Correct:

Introducing Worlddo for Windows

The Worlddo ® software allows you to manage your information more effectively without having to learn complicated programming commands. Worlddo is a very powerful database application.

Trade Names

Trade names are the actual business names of companies. trademarks and trade names are not the same, even though many companies use their trade names as trademarks. If you are using "Worlddo" as a substitute for Worlddo, Inc., you are using it as a trade name. Because they are nouns, trade names can be used in the possessive and do not require a generic term or a trademark symbol. Thus, you should not use a ® after "Worlddo" when it appears as part of the full corporate name or as a trade name. For example:

Corporate Name: This software was developed by worlddo.com Pty Ltd.

Trade Name: This software was developed by Worlddo.

Trade Name: Worlddo's latest software leads the industry.

Trademark: Worlddo ® workflows lead the industry.

Other Copy Guidelines

• You must not use any Worlddo trademarks, logos or designs other than those listed on the Worlddo trademark list as updated by Worlddo from time to time.
• You must not use Worlddo trademarks on any promotional merchandise (e.g. shirts, key chains, mugs, mouse pads, etc.).
• The size and placement of the Worlddo trademarks must emphasize clearly that you are an independent entity, and not part of Worlddo. In all cases, the visual affiliation between your company and Worlddo must clearly indicate the independent nature of the relationship between the two companies.
• You may not represent your company as "official," "exclusive," "approved," or "franchised" by Worlddo.
• Depiction of Worlddo products and services must be a fair representation of them as marketed and distributed by Worlddo. You may not use any Worlddo trademarks in any material, which contains subject matter, which Worlddo may deem, in our opinion, in poor taste. Further, you may not use the Worlddo trademarks in a manner or context that reflects unfavorably upon Worlddo or which will diminish or damage Worlddo’s goodwill, in Worlddo’s reasonable judgment.
• You must not make any claims about Worlddo, its products or services, other than presenting current information, which has been published by Worlddo.
• You are not authorized by Worlddo to use any other third party marks, even if they are used in connection with the Worlddo products or services.

The Worlddo trademarks are valuable property rights of worlddo.com Pty Ltd. Please treat them properly in accordance with the foregoing guidelines. Misuse of the Worlddo trademarks may subject you to trademark infringement or passing off claims.

Questions and Information

If you have questions or would like further information regarding Worlddo Trademarks, please contact the Worlddo Legal Department as follows:

worlddo.com Pty Ltd, Attn: Legal Department
Unit 1a, 34 Queen Street
Brisbane, Australia
Email: legal@Worlddo.com